Meta taps influencers to shape teen safety narrative, report finds

A new report from the Tech Transparency Project

A new report from the Tech Transparency Project reveals that Meta has been quietly enlisting social media influencers to promote its teen safety measures, particularly when governments are considering new regulations for online platforms.

In July 2025, Meta hosted a camping-themed gathering for parenting influencers at a waterfront venue in Sydney, with the Opera House as a backdrop. The event featured Instagram-branded photo opportunities, including tents, a step-and-repeat backdrop, a custom tote bag station, and branded snacks and coffee cups—all designed to create a picturesque, shareable experience.

But the "Screen Smart" event was far more than a casual meet-and-greet. According to the report, Meta's outreach to influencers is a strategic move to shape public perception and influence policy debates, especially as lawmakers worldwide scrutinize the effects of social media on young users.

The report suggests that by partnering with trusted

The report suggests that by partnering with trusted voices who speak to parents, Meta aims to highlight its built-in safety features and counter narratives about the risks of teen social media use. This approach allows the company to appear proactive and responsive without directly engaging in political lobbying.

Influencers who participated in such events often share content that emphasizes parental controls and digital wellbeing tools, framing Meta's platforms as environments where teens can be safe. This subtle messaging can help soften regulatory pressure and maintain user trust.

The Tech Transparency Project's findings underscore a growing trend where tech giants leverage influencer marketing to navigate the complex intersection of public relations and governance. As Meta continues to expand its teen-focused safety initiatives, the line between authentic endorsement and corporate advocacy becomes increasingly blurred.

For Meta, the investment in influencer relationships is

For Meta, the investment in influencer relationships is a calculated bet that peer-to-peer communication can be more effective than traditional advertising in swaying public opinion. Whether this strategy will succeed in shaping policy outcomes remains to be seen, but the report makes clear that Meta is actively working to get its message across in the corridors of influence.